A part of evolution, in more than a century of history
Lucillo Gajardoni began his personal adventure in the world of fencing in 1906.
More than a hundred years of history, Made in Italy, of tailoring and technical research.
We’ve picked up some historical labels, styles chasing and overlapping over time:
the elegant italic tells a story that has the taste of the years hust after WW2,
geometries and thin lines go back to the style of the Bauhaus,
the out-line monogram to the 80s, the calligraphic and the badge cross over for centuries but are re-introduced around in 2000 as a reference
to those medieval atmospheres so inspirational to the company, even today.
Lastly, the latest logo re-styling uses a sans-serif font, clear and incisive for the Gajardoni script, with the “X” sign,
an ax and a cross sword, with a seal of strength and tenacity, and the Pay-off that declares Italianity and brand longevity.